ABOUT RIDER

Rider kicked off back in 1986, born out of Brazil and backed by Grendene—one of the biggest names in footwear. From the start, we’ve been all about bold design and everyday comfort. Our thongs made waves on the beaches, by the pool, and on the streets—not just at home, but across the globe.
We stay tuned in to what real people want. Whether it’s youth culture, street style, or laid-back weekend wear, we’re here for it. Rider’s for the ones building their own path and moving with purpose—and a bit of attitude.
From flip-flops and slides to easy-wear sandals, we make gear that’s made to move. Whether you're kicking back at the coast, heading out in the city, or just chasing good times, Rider’s got your feet sorted—with comfort, style, and a whole lot of personality.